XP stands for experience — and that experience is the foundation
The platform is not a theoretical system built in isolation. It is the result of years spent running media operations, selling advertising, managing subscriptions and working closely with editors, native advertising partners and commercial teams on a daily basis.
Every part of AiOS | XP reflects real-world media challenges — from campaign execution and subscription retention to editorial planning, distribution and performance tracking. The platform is shaped by practical experience, not assumptions.
With AiOS | XP, Horisont Gruppen has transformed decades of operational media knowledge into a unified, cloud-based media operating system — designed to support modern media companies at scale and deliver better experiences across teams, partners and audiences.